DDB Taps Juan Carlos Ortiz to Handle Latin America, U.S. Hispanic Markets

DDB Worldwide has hired a single person, Juan Carlos Ortiz, to head operations in both Latin America and the U.S. Hispanic market for the network. Mr. Ortiz, 39, was Chicago-based co-president of Leo Burnett North America.

Ad agencies and marketers often talk about finding synergies between Latin America and the U.S. Hispanic market, but few have seriously tried it. “*

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