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Looking for Hispanic Talent in All the Wrong Places
Tagged: parents
This is the story of María González and her meteoric rise to power in Hispanic marketing. Born in the U.S., María is the daughter of Latino parents (making her what we call a second-generation Hispanic). She was a good kid growing up, made good grades in high school, and graduated from college three years ago or so.
Although her Spanish wasn’t perfect, María was always interested in working in the Hispanic Market, and so when she graduated with a degree in marketing, she applied for a job at a respected midsize Hispanic agency. Although she had a marketing internship under her belt, María’s résumé consisted mostly of typical college part-time jobs. “*
*From: adage.com/bigtent/article?article_id=122293DELETEME!
Traducido: usando Google o Altavista/Babel Fish
Posted on:
November 30th, 2007
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising
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