Univision Radio Applauds Arbitron’s Decision to Delay Rollout of Portable People Meter (PPM) Measurement

Univision Radio, the country’s leading Spanish-language radio broadcaster, issued the following statement in response to Arbitron Inc.’s decision to delay the scheduled rollout of the Portable People Meter (PPM) system in key markets across the United States:

“We are pleased Arbitron Inc. has recognized the deficiencies in the PPM sample and has delayed the start of the service while improving the samples in key markets, including New York, Los Angeles, Chicago, San Francisco and Dallas. We look forward to working with Arbitron on the research and business issues related to the PPM service, as they work to ensure their ratings are accurate. As the nation’s sole radio monitoring service, listeners, advertisers, stations and networks all rely on Arbitron’s measurement. We commend their responsibility in addressing issues with the sample before launching the PPM service any further. Arbitron must also commit to making improvements in Houston and Philadelphia samples since the flawed PPM data is the only currency available in those markets.”

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.”*

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