Univision Audience Growth in Sharp Contrast to English-Language Network Declines

With just one day to go in the November Sweep, the Univision Television Network reported its best November Sweep ever with a +14% growth in Adult 18-49 viewers and +12% growth among Adults 18-34 versus the same period last year. These increases bested FOX, the only other major network to show growth, while ABC, CBS, NBC, and CW all saw declines versus last year.

According to Nielsen Television Index (NTI), Univision once again maintained its position as the 5th largest broadcast network in the United States in primetime among key demographics. In addition, Univision outdelivered ABC, CBS, NBC or FOX on 16 out of 27 nights (or 59%) among Adults 18-34, and 5 out of 27 nights (or 19%) among Adults 18-49. Univision was also the #1 broadcast network in primetime among Adults 18-34 on five nights during the November 2007 Sweep.

“In a time when the other broadcast networks are experiencing significant viewer erosion, it’s especially rewarding to see our audience growing so dramatically,” said Alina Falcón, Executive Vice President and Operating Manager of the Univision Network. “Our ability to provide viewers with a first run, no repeat primetime lineup 52-weeks a year makes Univision the programming destination of choice for viewers and advertisers alike.”

Programming Highlights

* “Destilando Amor” (The Essence of Love), the extraordinarily popular Monday through Friday 9pm novela, established Univision as the country’s #3 network in its time period with nearly 2 million Adults 18-34.
* Among Adults 18-34, “Destilando Amor” outdelivered NBC’s “My Name is Earl,” “Biggest Loser 4,” “Las Vegas,” “Friday Night Lights,” and “Deal or No Deal;” CBS’s “CSI: NY,” “How I Met Your Mother,” “NCIS,” “Two and a Half Men,” and “Survivor: China;” ABC’s “The Bachelor,” “Samantha Who?” “Private Practice” and “Pushing Daisies;” FOX’s “Bones,” “Kitchen Nightmares” and “Are You Smarter Than a 5th Grader?” and CW’s “America’s Next Top Model 3,” “Smallville” and “Gossip Girl.”
* The 8th Annual Latin GRAMMY® Awards reached 12 million viewers overall, and was the biggest broadcast ever in the history of the award show among the highly coveted Adult 18-34 demographic.
* The Latin GRAMMY® broadcast attracted 2.3 million Adults 18-34, 3.8 million Adults 18-49, and 6.2 million average Total Viewers.
* Among Adults 18-34, the Latin GRAMMY® Awards beat ABC’s “Ugly Betty” (2,177,000); NBC’s “ER” (2,070,000); CBS’s “Survivor: China” (1,852,000); Fox’s “Are You Smarter than a 5th Grader?” (1,590,000) and “Don’t Forget the Lyrics” (1,301,000); and CW’s “Smallville” (1,275,000) and “Supernatural” (748,000).

Local Market Highlights

Locally, Univision stations enjoyed equally impressive November sweep results.

* Univision stations ranked #1 during primetime in Los Angeles, Houston, Dallas and San Francisco among Adults 18-34 and in Los Angeles and Houston among Adults 18-49.
* Among Adults 18-49, Univision posted 8 of the top 10 shows during primetime in Los Angeles and 6 of the top 10 in Houston.
* Among Adults 18-34, Univision posted 7 of the top 10 shows during primetime in Los Angeles, 8 of the top 10 in Houston, 7 of the top 10 in Dallas and 6 of the top 10 in San Francisco.
* In Los Angeles, “Destilando Amor” beat ABC’s “Grey’s Anatomy,” “Desperate Housewives,” “Samantha Who?” and “Ugly Betty” among Adults 18-34, Adults 18-49, Adults 25-54, Viewers 2+ and Total Households.

Local News Highlights

* Univision stations posted the #1 Early News among Adults 18-34 in Los Angeles, New York, Houston, Dallas and San Francisco. Also among Adults 18-49, Univision claimed the #1 Early News position in Los Angeles, Dallas and San Francisco.
* Early Local News enjoyed viewership increases year-to-year among Adults 18-34 in New York (+25%) and San Francisco (+19%); among Adults 18-49 in Dallas (+6%) and San Francisco (+8%); among Households in Phoenix (+10%).
* Univision stations posted the #1 Late News among Adults 18-34 in Los Angeles, Houston, Dallas and San Francisco. And among Adults 18-49, Univision claimed the #1 Late News position in Los Angeles, Houston and tied as #1 in San Francisco.
* Late Local News saw viewership increases year-to-year among Adults 18-34 in Los Angeles (+36%), Dallas (+28%) and San Francisco (+17%); among Adults 18-49 in Los Angeles (+22%), Dallas (+30%) and San Francisco (+18%); among Households in Los Angeles (+31%), Miami (+8%), Dallas (+24%), San Antonio (+18%) and San Francisco (+25%).
* Univision’s local newscasts in San Francisco posted record breaking ratings. KDTV’s Early News delivered its best ever performance among Adults 18-49 (1.4 rtg) and Adults 18-34 (1.9 rtg). Also, KDTV’s Late News delivered its highest November Sweep ratings among Adults 18-49 (1.3 rtg), Adults 18-34 (1.4 rtg) and Households (1.5 rtg).

Source: NTI (11/1/07 – 11/27/07) Live+SD averages, NSI (11/1/07 – 11/27/07) Live Only averages.”*

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