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Language Speaks Volumes to Latinos Online – (English-speaking Hispanics embrace technology at higher rates than those who prefer Spanish)
When it comes to targeting Latinos online, the language marketers use can mean the difference between success and failure, according to a new survey by Forrester Research.
English-speaking Hispanics embrace technology at higher rates than those who prefer Spanish—and even non-Hispanics, surpassing their brethren when it comes to downloading music and video, surfing the Internet and using social networking sites, Forrester’s research found.
The survey out this week, The State of Hispanic Consumers and Technology 2007, explores the way in which language influences Hispanics’ online preferences and their acceptance of both offline and online technology.”*
The study can be found here but cost $1000
Posted on: November 28th, 2007Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Top Stories
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