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Tags: family
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Do you remember the last time you selected a pair of eyeglasses? It can be a confusing and burdensome process. The majority of Hispanics tend to select eyeglasses that make them look better, thus spending more time selecting a frame that looks good, rather than keeping in mind that the key to healthy sight is in the lens.
Transitions Optical has designed an interactive Spanish “Eyeglass Guide” which takes into account the needs of this segment. The guide already available free at http://www.aprendasobreanteojos.com takes you step by step through the diverse alternatives to be considered when making the important investment of buying a new pair of eyeglasses.
“The Eyeglass Guide will help you and your family decide which lens options are best for your eyeglasses, including valuable information on lenses that offer protection from ultraviolet (UV) radiation. In addition to understanding the importance of lens options, you will learn about what type of frame looks better taking into account skin tone and face shape,” said Martha Rivera, Hispanic market segment manager, Transitions . “We know that nowadays more Hispanics use the Internet to research health subjects, and this free guide on www.aprendasobreanteojos.com facilitates a decision process that can otherwise be complicated,” added Rivera.
“For Hispanic families, buying new eyeglasses is an important investment. When a patient is selecting new eyeglasses, I ask them to consider lenses that block 100% of the UV rays. I recommend Transitions® lenses because they offer convenience and automatic protection against UV rays, thus promoting eye health,” said Dr. Madeline Romeu, O.D, F.A.A.O. .
The “Eyeglass Guide” in Spanish is the most recent initiative from Transitions Optical, as part of their ongoing efforts to help Latinos to protect and maintain lifelong healthy vision. This guide leads the user step by step to choose the optimum pair of lenses to fit their visual needs and lifestyle.
• Step 1: First, focus on the lenses
• Step 2: Choose your frame
• Step 3: Are Transitions lenses right for you?
• Step 4: Is more than one pair necessary?
To view the new “Eyeglass Guide,” please visit www.aprendasobreanteojos.com. For more information on Transitions Optical and Transitions lenses, please visit www.transitions.com/us/espanol. “*
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