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‘Latin Leno’ aims to give Spanish TV a boost – Alex Cambert

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“Late night has had sporadic success on Hispanic TV, but is on bilinguals who have grown up laughing along with Leno and Letterman to drive viewership and advertising.

”It’s a little exotic,” says Patricio Wills, president of Studios. “It’s not going to be a mass audience as for a .”

Más Vale Tarde is not the first time has toyed with the late-night format. Univisión enjoyed a four-year run with El Show de Paul Rodriguez, featuring the well-known comedian, from 1990 to 1994. The network currently airs Presenta, relying on the perennial favorite host of every week.”*

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