‘Latin Leno’ aims to give Spanish TV a boost – Alex Cambert
Tagged: Banking, bilingual, Don Francisco, novela, Sabado Gigante, Spanish-language, Telemundo, telenovela, televisionPosted on: November 27th, 2007
Late night has had sporadic success on Hispanic TV, but Telemundo is banking on bilinguals who have grown up laughing along with Leno and Letterman to drive viewership and advertising.
”It’s a little exotic,” says Patricio Wills, president of Telemundo Studios. “It’s not going to be a mass audience as for a telenovela.”
Más Vale Tarde is not the first time Spanish-language television has toyed with the late-night format. Univisión enjoyed a four-year run with El Show de Paul Rodriguez, featuring the well-known comedian, from 1990 to 1994. The network currently airs Don Francisco Presenta, relying on the perennial favorite host of Sabado Gigante every week.”*
Curation from Tomás
Filed Under: 1. Hispanic News, Cultura News, Entertainment, Media
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