Univision Special “TV Digital… Que Tal?” To Inform Viewers about Upcoming Switch to Digital Television

The Univision Television Network announced it will air the first in a series of public service programs entitled, “TV Digital…¿Que Tal?” (Digital TV…What is it?), informing viewers of the various aspects surrounding the transition to digital television in 2009 in the U.S. and Puerto Rico. A co-production of the Network and its Station Group, the program will explain the benefits of digital broadcasting, which viewers will need to obtain a digital-to-analog converter box to continue to use their analog television sets, and how a digital-to-analog converter box can be obtained. The half-hour special will air on Saturday, December 1, at 4:30 pm ET/PT (3:30 pm Central).

Hosted by network personalities Fernando Arau and Carmen Dominicci, the special will explain in simple, easy to understand terminology the difference between the current analog and upcoming digital systems. The show will also detail the government’s program to issue coupons to help subsidize the purchase of digital-to-analog converter boxes.

Also appearing in the special are Spanish-language television icon and host of Univision’s hit show “Sabado Gigante” (Giant Saturday), Don Francisco, and Carlos Calderon, host of Galavisión Television Network’s hit interactive-music show “Acceso Máximo” (All Access). U.S. Commerce Secretary Carlos Gutiérrez, as well as Carmen Scanlon of the Federal Communications Commission will also be featured.

“We are committed to educating our audiences on issues that impact their daily lives,” said Cesar Conde, Executive Vice President and Chief Strategy Officer, Univision Communications Inc. “As part of the most comprehensive DTV initiative to be launched so far by a U.S. broadcaster, ‘TV Digital…¿Que Tal?’ will inform our viewers on the switch to digital TV and allow them to make the transition smoothly with uninterrupted programming.”

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.”*

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