Posted on: November 26th, 2007
Filed Under:
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Hispanic News ]
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Marketing ]
[
Blogante Business ]
Knowledge is Power!
Typically, out-of-home Advertising (Billboards, Public Transportation, Cinema advertising) accounts for 3%-6% of advertising budgets. In the Hispanic market, outdoor advertising lies at around $100 to $110 million and growing at a 10%-12% rate, according to Greg Taylor, Director of Hispanic out-of-home advertising at Miami-based Alcance.”*
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