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Posted on: November 26th, 2007
Typically, out-of-home Advertising (Billboards, Public Transportation, Cinema advertising) accounts for 3%-6% of advertising budgets. In the Hispanic market, outdoor advertising lies at around $100 to $110 million and growing at a 10%-12% rate, according to Greg Taylor, Director of Hispanic out-of-home advertising at Miami-based Alcance.”*
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising
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