Sooners popular among Hispanic fans - Bedlam game will be broadcast in Spanish - Oklahoma

And Rodriguez is not alone. The Oklahoma City Hispanic Chamber of Commerce estimates that more than 300,000 Hispanics now live in state — with a large portion in Oklahoma City — and the number is growing rapidly. Many of them are sports fans who find themselves in the same situation as Rodriguez. While soccer is still the traditional sport to play and follow, OU football has steadily become a close second, especially in younger generations. And people are starting to take notice.

Saturday, for the second time ever, Tyler Media’s KTUZ-FM “La Zeta” 106.7 will broadcast the OU-Oklahoma State football game in Spanish. The radio station’s decision to carry Bedlam comes after its first foray into Sooner football — OU’s 51-13 victory over Miami on September 8 — received overwhelmingly positive responses from the community.”*

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