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Posted on: November 25th, 2007
Filed Under: [ * Premium Press Release * ] [ Business ] [ Hispanic News ] [ Internet ] [ Press Releases ] [ Real Estate ] [ Blogante Business ]
Tags: bilingual, blog, Colombia, Pew Hispanic, social media, Spanish-language
Hispanic homebuyers will now connect with bilingual real estate professionals, property listings and Spanish language home-buying how-to videos and podcasts online at http://www.VivaReal.us/. The new Spanish-language web site introduced this week by Bilingual Marketing Group is the first online forum to use the power of social media tools to teach Latinos about the home-buying process and connect them with practitioners and experts.
VivaReal.us features user-friendly audio and video content in Spanish that makes it easy for Hispanic homebuyers to learn about the home-buying process. Topics such as “Choosing an Agent,” “Getting Prequalified for a Loan,” “Looking for and Finding the Right Home,” “Negotiating an Offer,” are just a few of the subjects covered.
The Spanish language portal will also soon feature property listings of real estate agents that are clients of Bilingual Marketing Group and will include links to their web sites. The Santa Rosa, California-based company builds bilingual, culturally appropriate web sites for professionals that work with Hispanic homebuyers.
“Our goal is to create a search engine optimized, online community that connects Hispanic homebuyers with easy-to-understand information about the home-buying process and the real estate professionals and experts that can help them buy a home,” said Brian Requarth, CEO of Bilingual Marketing.
“VivaReal.us takes consumer education to the next level by making the information widely available to homebuyers in audio and video formats,” said Timothy Sandos, CEO of the National Association of Hispanic Real Estate Professionals. “Tools like this will help take the fear factor out of the process and foster a real understanding of home-buying for Spanish speaking consumers.”
Today there remains a shortage of homebuyer resources in Spanish in the marketplace despite the fact that Hispanic homebuyers are expected to drive the first-time buyer market in the years to come. According to the Harvard Joint Center for Housing Studies, Hispanics will account for as much as 40 percent of all new homeowners in the coming decade.
The online portal also features reputable Spanish-speaking experts in lending and real estate that explain the various aspects of the homebuying process in simple terms. Other features soon to be added include blogs, social networking and actual property listings.
“VivaReal.us is totally tailored to the Latino experience,” adds Requarth. “Unlike many sites that translate English content into Spanish, we wrote everything in Spanish with the Latino homebuyer specifically in mind.”
According to a study issued earlier this year by the Pew Hispanic Center, more than one-in-two Latinos goes online and 76 percent of bilingual Hispanics use the Internet.
Bilingual Marketing Group is a privately owned company with offices in Santa Rosa, California and Bogota, Colombia. In addition to the Hispanic consumer-focused VivReal.us, the company also specializes in culturally appropriate, Spanish language web sites for real estate professionals. Bilingual Marketing Group (http://www.BilingualMarketing.com) is the preferred technology partner of the National Association of Hispanic Real Estate Professionals (NAHREP).
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