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Las Vegas Gambles on Spanish-Language Spot
Tagged: Mexico, Spanish-languagePosted on: November 19th, 2007
Viewers of English-language programming on cable TV networks A&E, Bravo, Fox Sports Net and Logo are seeing an ad this month for Las Vegas that’s completely in Spanish.
It turns out the Las Vegas Convention and Visitors Authority is betting that its iconic “What happens here, stays here” tagline will transcend language and culture while enticing U.S. Hispanics and travelers from Mexico to visit the area. The hope is to generate a 10 percent boost in the city’s total number of annual visitors to 43 million by the end of the decade from a record 38.9 million in 2006.”*
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Eye Openers, Marketing & Advertising
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