Filed Under: Business News, Hispanic News, Marketing & Advertising, Press Releases
Tagged: Hispanic Chamber, HispanicAd, Juanes, mobile, outreach, Reno, Spanish-language
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Sprint (NYSE: S) received high accolades this month for its exceptional work in Hispanic advertising and account planning. The company picked up two Silver and a Bronze awards at the prestigious Ad Age annual Hispanic Creative Advertising Awards. Moreover, the Association of National Advertisers (ANA) recognized Sprint with an Honoree Prize for one of the best five Hispanic TV spots for 2006-2007 as part of their Multicultural Excellence Awards. Finally, Sprint won a Gold Level award at the second annual HispanicAd.com Account Planning Excelencia (HAPE) Awards, during the Association of Hispanic Advertising Agencies’ 23rd semi-annual conference.
“It’s an honor to be recognized by the marketing and advertising experts,” said Isaac Mizrahi, director of multicultural marketing for Sprint. “We work hard to deliver effective strategic communications to the Hispanic market while taking into account our consumer’s needs, culture and values.”
Sprint received awards for their “Silencio” and “Todo sobre mi familia” TV commercials, and for their interactive campaigns around MANÁ’s music sponsorship and Second Life, a 3D, online digital world. The company showcased its commitment to innovative marketing efforts by developing a first-ever replica of the Sprint Center arena in Kansas City within this virtual world to target Hispanic consumers with streaming concert performances by internationally renowned Latin music artists. The company was also awarded for the outstanding strategic thinking behind the Hispanic Nextel brand.
“With these awards Sprint has demonstrated a level of excellence in Hispanic marketing,” said Bob Liodice, President and CEO of the ANA. “They have proven that they are committed to developing and executing multifaceted and holistic programs that continue to resonate with its Hispanic consumers.”
The awards received demonstrate the company’s ongoing commitment to the Hispanic community. Examples of this not only include Spanish-language advertising, but also in-language Web site materials (www.sprint.com/espanol) and customer service; services such as Sprint TV En Vivo; products such as International Direct Connect and International Long Distance; diverse music and sports sponsorships with Juanes, MANÁ and NASCAR; a strong supplier-diversity program; community outreach; and ongoing partnerships with key organizations.
Sprint has been widely recognized for its commitment to inclusion and diversity. In addition to the Ad Age, ANA and HAPE awards, Sprint has received recognition from Marketing y Medios, U.S. Hispanic Chamber of Commerce, Black MBA Magazine, DiversityBusiness.com, DiversityInc., Hispanic Magazine, Hispanic Network Magazine, the Human Rights Campaign, the Kansas City Asian American Chamber of Commerce, the Minority Business and Professional Network, the Northern Virginia Urban League and PR News.
For more information about Sprint’s commitment to diversity, visit www.sprint.com/diversity.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving about 54 million customers at the end of the third quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 57,444 items found on this site below or dig into the Site Map
Best of the Rest
- February 8, 2010
- ‘Qué pasa’ in Immigration: Latino Vote, Conventional Wisdom Watch, and An Unfulfilled Promise
- Voto latino vital en las elecciones del 2010 – Reporte resalta gran influencia de hispanos en contiendas del Congreso en 12 estados
- Why Is George Lopez Always Trying To Make Alcoholism Seem Cool?
- Someday, probably some five decades or so from now, these stories of people being harassed because of language are going to be funny.
- Unsettled case of Hispanic farmers underscores lack of DC Latino leadership and concern from Obama
- Partisanship, or political empowerment, the choice for Latinos in California
- Ipala, Guatemala celebrates those who went away but kept the town in their hearts – (with video)
- ICE Raids Cause Census Fear – Undocumented aliens fear getting counted in the 2010 Census will lead to punishment. Government promises no punishment.
- Candidacy of TV personality Jaime Bayly represents expectations of young voters, analyst says – Peru
- Take Action to Protect Immigrant Programs in the California State Budget!
- After reinventing Bolivia’s government to reflect the country’s multi-ethnic, Indian majority, President Evo Morales is championing gender parity at the highest levels of government.
- The percentage of Hispanic students accepted in NYC’s elite public high schools dipped slightly this year
- Latino astronaut Jose Hernandez addresses high school students in McAllen, TX
- Oklahoma ruling could affect Utah immigration law – SB81 was based heavily on Plains state’s measure.
- National Latino Congreso adopts resolutions to propel immigration issue and other concerns of Latinos forward
- A study on the Church’s ministry to Hispanics in the United States has found that regional and national organizations are lacking funds and consequently, personnel and planning.
- All-Hispanic basketball league thrives, the Azteca League in Alabama
- Los falsos muros contra la reforma migratoria
- School secretary axed for speaking Spanish – suing Charlotte-Mecklenburg school district – NC
- Andrae Gonzales: 180-turn for Shafter teen, thanks to mentor
- Dallas City Council members are expected to approve renaming South Central Expressway for Cesar Chavez. The name change would only cover a few blocks.
- Tea Party Dabbles in Immigration Politics
- Prospects for Immigration Reform Legislation
- Hispanics starting to shift political power in Illinois: Jesus Garcia ousted Joseph Mario Moreno, the incumbent and a consummate party man (aka Mayor Daley man), from his county board post. + Rudy Lozano Jr. was only 565 votes shy of toppling State Representative Daniel J. Burke of Chicago – both campaigns aided by Alderman Ricardo Munoz (22nd Ward)
- In Kettleman City, CA, Birth Defects, Deaths and Questions – Children’s Deaths Point Eyes Toward Nearby Waste Facility – town described as “It’s got that Mayberry feeling, with a Latino twist.”
- U.S. Colleges Court Hispanic Families Using Espanol
- Latino Leaders Call for Full Participation in Census – Call on Obama to Temporarily Suspend Enforcement Measures
- February 5, 2010
- A federal judge will decide whether to impose sanctions against the Maricopa County Sheriff’s Office for its acknowledged destruction of police records in a lawsuit that accuses deputies of racially profiling countless Hispanics in immigration sweeps.
- Sheriff Joe Arpaio’s $990/hour Sidley Austin Lawyers Lose Again – That was a good use of taxpayer money
- Census tour allays Hispanics’ fears in Immokalee, Florida
- 2010 National Latino Congreso Results
- Immigration Prosecutions Rise, Organized Crime, Drugs and Weapons Charges Drop
- Uncomfortably Named Novela Hits U.S. Airwaves – Colombian Blockbuster Subtly Retitled for Telemundo – Sin tetas no hay paraiso
- February 4, 2010
- On the Job with Vilma Salaverria – Aflac’s highest ranking Latina oversees training for more than 4,000 employees
- Study Reveals Impact Of Health Insurance On Hispanics’ Attitudes Towards Healthcare Providers
- Denver’s Museo de las Americas wins arts excellence award
- Will Abel Maldonado Become GOP’s First Hispanic Lt. Governor in California?
- Caminos: Vicente Ximenes, Champion of Civil Rights
- February 3, 2010
- Message to Democrats: Don’t obligate Latinos to feel grateful for just doing your job
- Cuban Woman Celebrates 125th Birthday, Official Agency Says
Latest Essentials
- February 8, 2010
- New Report Explains that Charter Schools’ Political Success is a Civil Rights Failure – growth promoting segregation!?
- The Power of the Latino Vote in America: They Tipped Elections in 2008; Where Will They Be in 2010? – 40 Competitive Races in 12 States Could Hinge on Latino Voter Turnout
- Jesus Garcia wins, Rudy Lozano Jr. close, victory for reform-minded Latino politicians – Chicago
- Immigrant Workers Help Increase Wages for All Workers – New Report from EPI
- Crist, Rubio tangle over census, legal status – Florida’s senator’s race – Rubio took a hard line this week, saying initially that only citizens should be counted. He backtracked after a sharp reaction from some of his South Florida Hispanic supporters.
- Latino groups are pressing U.S. Education Secretary Arne Duncan to withhold possibly millions in funding to Boston schools until the district complies with federal and state laws for programs aimed at students with limited English skills.
- How dangerous is Mexico? Despite drug war, it’s less deadly than it was a decade ago
- Climate could be right for GOP’s Sandoval to capture Hispanic vote in Nevada’s governor’s race – Republican Brian Sandoval could capture the attention of the Hispanic community, thanks in part to Democrats’ inability to hold that voting bloc on issues such as health care, but on immigration …
- Costa Rica elects 1st woman president in landslide – Laura Chinchilla
- February 5, 2010
- Black and Hispanic Infants Much More Likely to Have HIV: the rate of perinatal HIV infection – meaning transmission at the time of birth – is 4xs higher for Latino bebes
- February 4, 2010
- Vanity Fair’s March 2010 magazine cover shows the new hot Hollywood starlets but they all happen to be white – racist?
- Hispanic farmers allege discrimination by USDA – New Mexico
- Dodge City, Kansas Latino on trial for murder claims self-defense against hate crime called “Border Patrol” – (a must read, imho, amazing the stuff that still happens in our civilized country)
- February 3, 2010
- The White House’s budget request for the Department of Homeland Security for Fiscal Year 2011 contains more funds to strengthen frontier monitoring with barriers, police and weapons, while immigration reform continues to be absent from the budgetary agenda.
- LULAC partners with Voto Latino to launch youth-focused Census initiative
- Hispanic Women Bring Home the Bacon as Families Tighten Their Belts
- Is it going to take a Latino voter “revolt” to pressure pols to act?
- A federal judge has rejected a government request to dismiss a lawsuit by a U.S. citizen who was locked up for seven months at an immigration center. – Army veteran Rennison Castillo claims officials failed to act on his pleas in 2005 to check his military record and Social Security number.
- “Hunger in America” study: Unprecedented Increase in Hispanics Seeking Food Assistance
- IMMIGRATION AUTHORITIES ADVISED PRIVATE DEPORTATIONS – Court Evidence Shows ICE Colluded with Company in Trafficking Guestworkers
- February 2, 2010
- Immigration Reform is Necessary for America’s Economic Recovery
- Re-learning a culture, Hollywood-style
- Melting pot giving rise to post-’Latino’ Latino politicians
- How the Democratic Party can re-energize Latino voters
- Immigration reform dies in 36 words – Albor Ruiz
- Boy Scouts launching initiative to attract Latino youngsters
- Children of Spanish-speaking moms watch less TV
- Census chief tries easing immigrant fears in Texas
- Latinos seek more support for immigration reform – Luis Gutierrez tells L.A. protesters that he needs more votes for a reform bill.
- Island residents sue U.S., saying military made them sick – Vieques, Puerto Rico
- February 1, 2010
- Who Wants to be a Maid? – Hollywood stereotypes continue
- Chances are dim, but advocates will still push for immigration reform
- Around 271,000 Mexican immigrants in the United States “entered a state of poverty in 2009”
- Tempus Fugit: The Oddity Known as “Hispanic Time”
- Cuban salsa stars Los Van Van drew hundreds of protesters and thousands of fans to their first concert in Miami since protests of a 1999 show turned violent.
- Gunmen shot and killed 14 people and wounded 14 others in an appalling attack at a birthday party in Juárez – The victims ranged in age from 13 to 42, eight of whom were students.
- The head of a Latino political group credited with helping elect dozens of Latinos to offices around Massachusetts has announced she is stepping down – Giovanna Negretti, executive director of Oiste
- Latino Leaders Grade Obama – Líderes latinos evalúan al presidente
- Hispanic media outreach for Haiti unprecedented
- Pulitzer-nominated Alisa Valdes-Rodriguez, a woman for all seasons
