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Quakes look to build ties with Latino community – San Jose

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“They call them “Los Terremotos.”

The phrase – Spanish for “The Earthquakes” – has been splashed on advertisements and T-shirts around the region as part of the reconstituted San Jose soccer team’s strategic campaign to woo the region’s Latino population.

Hoping to rake in big bucks and build a die-hard fan base before opening day in April, the Earthquakes want to tap both the ethnic group’s passion for the sport and its increasing share of purchasing might.”*

Posted on: November 19th, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Community, San Jose, Sports
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