Latin chicken chain Pollo Campero to open restaurants inside U.S. Wal-Marts

Campero USA, the U.S. arm of the Latin American Pollo Campero restaurant chain, announced plans Wednesday to open restaurants inside Wal-Mart stores.

The move is expected to help the retailing giant boost its appeal to Latino consumers and to allow Pollo Campero, which has its U.S. headquarters in Dallas, to expand by spending less than freestanding sites would cost.

The chain specializing in chicken served fried or grilled was launched in Guatemala in 1971, and it has 260 restaurants worldwide, the company said. All but one of its 36 U.S. locations are owned by franchisees, according to the company.”*

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