DIRECTV Adds V-me to Its Basic and Spanish Channel Line-up

DIRECTV (NYSE: DTV) customers now have access to a new, high-quality Spanish-language network with the launch today of V-me.

V-me’s unique blend of entertainment, public affairs and educational content – including the largest, most widely distributed daily block of pre-school programming on Spanish TV – is available at no additional cost to DIRECTV and DIRECTV MAS customers on channel 440. This addition to V-me’s existing national carriage extends the new network’s current reach to more than 36 million homes.

“V-me fills a real need and provides an important alternative for Spanish-speaking viewers across the U.S.” said John De Armas, vice president, WorldDirect, DIRECTV, Inc. “DIRECTV is proud to add this new quality service to what is already the most comprehensive Spanish-language programming offer available nationwide.”

“V-me is more than just engaging entertainment,” said Carmen DiRienzo, President of V-me. “Our content is truly meaningful and offers a real service to the community. We are delighted that DIRECTV is making V-me available to its full subscriber base, providing the widest possible access to families everywhere.”

V-me (pronounced “veh-meh”) – is the first US Hispanic network developed by the Educational Broadcasting Corporation, which presents it to DIRECTV. Also presented locally via public TV stations across the country, V-me organizes its programming into four distinct areas:

V-me Kids

V-me’s pre-school line-up offers over 35 hours per week of award-winning education-based entertainment that promotes and develops basic literacy & numeracy, story telling & vocabulary, social development & “pre-science” skills – delighting its young audience (and their caregivers) with shows such as Jim de la Luna, Las Tres Mellizas Bebes, Los Pies Magicos de Franny, Connie La Vaquita and Plaza Sesamo. V-me supports its programming with online resources for kids and parents.

V-me Lifestyle

V-me reflects the high interest among Latinos for informative and entertaining content in health, parenting, nutrition, travel, food, home design, self-improvement and sports. From V-me’s original Aire Yoga production to the Peabody Award-winning daily parenting show, Los Ninos en Su Casa, to an afternoon block from The Food Network, V-me Lifestyle offers programs for every taste and interest.

V-me Factual & Current Affairs

V-me primetime presents a mix of intelligent entertainment and opinion, covering current affairs, history, science, biography and natural history. Two original series highlight the schedule: Viva Voz – a nightly interview program brings hosts, newsmakers and celebrities together in studio and on-location, for freewheeling discussions of stories and issues affecting society as a whole, with a unique Latino perspective. Estudio Billboard, a hip music/interview series developed with Billboard Magazine invites top Latin artists to reveal fresh insights into their lives, careers and musical influences. And, with guitars and piano nearby, they are always ready to express themselves with impromptu music performances.

V-me Movies & Specials

Today’s Latin cinema constantly reveals new faces, voices, and images to Latinos and non-Latinos alike. V-me en Pantalla presents a contemporary Spanish-language film every night. And V-me’s weekly entertainment specials highlight international concerts, and performances in the arts and pop culture.

For more information about V-me, visit www.VmeTV.com. To learn more about DIRECTV call 1-800-777-2454, or visit www.DIRECTV.com “*

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