McDonald’s targets students with free bilingual college workshops – Hispanic MPR

McDonald’s teamed up with the Hispanic Scholarship Fund to offer five Steps For Success College Workshops to encourage greater Hispanic college enrollment. The free workshops are designed to provide parents and students with information about the college application process, including financial aid and how to apply for scholarships.

The campaign which promoters hope will reach 25 million people will rely on a media tour with spokesperson Mariela Dabbah. Other campaign tools are promotional flyers and posters distributed at local community events, local community organizations, and schools, calendar listings in newspapers, public service radio announcements, and online information including bylined articles by Mariela Dabbah, vignettes of workshops, and scholarship information. Steps for Success College Workshop are planned in Baldwin Park, California; Chicago, Illinois; Newark, New Jersey; San Antonio, Texas; and Tampa, Florida.”*

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