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CTAM Sees Hispanic Upside
Posted on: November 13th, 2007
Cable service still has not been picked up by a large percentage of households where Spanish is the primary language. That fact represents a marketing opportunity for cable operators, new research from the Cable & Telecommunications Association for Marketing indicates.
Forty-two percent of Hispanic households purchase cable, compared with 65% of U.S. households overall, CTAM reported. That suggests cable operators can increase multichannel-TV penetration by adding new and emerging Hispanic-oriented networks and marketing aggressively in both English and Spanish.”*
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Filed Under: 1. Hispanic News, Business News, Media
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