Winn-Dixie’s CEO shares master plan - localize things with five categories of stores: affluent, urban, Hispanic, resort and kosher

Posted on: November 12th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Blogante Business ]
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“Winn-Dixie Chief Executive Peter Lynch is like a proud father showing off his new baby, which clearly looks nothing like the Winn-Dixie of years gone by.

Gone is the tacky peach and teal color scheme that had been Winn-Dixie’s signature for decades. The newly remodeled Winn-Dixie in Coral Way Plaza has a much more soothing mix of soft green, mauve, yellow and orange. The Miami store is one of the first 30 remodels Winn-Dixie has completed, and the company plans to have 75 finished this year.”*

*From: http://www.miamiherald.com
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