Toes For Business: Latin Dancers Revive Ballet

They emigrated over creative and not political differences, but Cuba’s Feijoo sisters have launched an artistic invasion of the United States that their homeland’s masters must envy. They are boosting a very old art form’s bottom line as a new generation and new demographic take heed.

Despite that heft, the ballet industry could use a boost.

It’s been described as a “boutique industry,” with just 76 dance companies in the United States having a million-dollar or greater budget. A majority of those bigger companies have been in perpetual financial distress at least since 9/11 as both corporate giving and government funding fell, a situation partly offset by the growth in their endowments and fairly stiff ticket prices.”*

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