National Coalition Paves the Way for Unprecedented Latino Voter Turnout in 2008

WHAT: The historic Ya es Hora citizenship and voter participation campaign, led by a coalition of national, regional, and local organizations and the leading Spanish-language media in the country, will announce its unprecedented voter mobilization strategy for 2008. The campaign partners will highlight the success of their efforts to help nearly one million immigrants apply for citizenship in 2007 and unveil national plans to mobilize the Latino vote in 2008. The briefing will also include an analysis on the strategic importance of the Latino vote within the 2008 electoral map and an unveiling of the campaign’s Spanish-language media outreach plan. The national partners of the campaign include: Entravision Communications Inc., ImpreMedia, Mi Familia Vota Educational Fund, National Association of Latino Elected and Appointed Officials, National Council of La Raza, and Univision Communications Inc.
# WHO: Cesar Conde, Executive Vice President, Chief Strategy Officer, Univision Communications Inc.
# Rudy Guernica, Station Manager, Entravision Communications Inc.
# Eliseo Medina, Treasurer, Mi Familia Vota and Executive Vice President, Service Employees International Union
# Cecilia Muñoz, Senior Vice President, National Council of La Raza
# Rossana Rosado, Publisher, El Diario La Prensa
# Arturo Vargas, Executive Director, National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund
WHEN: Wednesday, November 14, 2007
9:30 am to 10:00 am EST (Continental Breakfast)
10:00 am to 11:00 am EST (Program)
WHERE: National Press Club
Zeger Room
529 14th Street, NW
Washington, DC 20045

About the campaign: Ya es Hora is a historic Latino civic participation campaign that was launched as the Latino community’s action oriented response to the mobilizations of 2006. The campaign represents the largest and most comprehensive effort to incorporate Latinos as full participants of the American political process. The national effort is lead by Mi Familia Vota Educational Fund, the NALEO Educational Fund, the National Council of La Raza, and Spanish-language media companies Entravision Communications, ImpreMedia, and Univision Communications Inc.”*

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