Greyhound Announces Completion of $60 Million Initiative to Improve Fleet, Terminals, Customer Service

“It has been a thrill for us to develop this campaign and to participate in the rebirth of this great American company,” said Greg Stern, chief executive officer, BSSP. “The campaign tag-line ‘We’re On Our Way’ is much more than a catchy phrase. It charts a new path for Greyhound that reflects the company’s deep commitment to redefining the bus travel experience for consumers.”

BSSP was tasked with effectively communicating the changes that Greyhound has made and making the brand more relevant to customers. The primary targets for the campaign are students between the ages of 18 and 24 and “Greyhound Enthusiasts” — those living in urban centers 18-34 who are open to or enthusiastic about Greyhound. A separate campaign will target Hispanic audiences between the ages of 18 and 54.”*

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