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Milwaukee-area native Bill Hackett oversees nationwide push behind No. 1 import Corona

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Posted on: November 11th, 2007
Filed Under: Blogante Business, Business, Food, Hispanic News, Milwaukee, Wisconsin
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“Bill Hackett’s business doubled on New Year’s Day. That’s when Chicago-based Crown Imports was officially born, and Hackett, Crown’s president, suddenly was responsible for selling the nation’s top import nationwide, not just in the country’s western half.

It was a mighty task that involved hiring well over 100 new workers, quickly forging new relationships with eastern distributors and, above all, keeping the supply of Corona Extra flowing.

Crown, the largest U.S. importer, was created when the brewer of Corona, , decided to get closer to its U.S. business. For almost 30 years Corona had been imported by two companies, Chicago-based Barton Beers and San Antonio-based Gambrinus Co.”*

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