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Infiniti Aims at Hispanics in Invite-Only Campaign

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Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.

The campaign, using the theme “Disenodesempeno”-design and performance-is intended to build appeal for the Infiniti brand by showcasing well-known Hispanic artists at the events. A select group of consumers will be invited to the events by direct mail in each market, Infiniti spokesman Kyle Bazemore said”*

Posted on: November 11th, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising
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