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However, eMarketer senior analyst Debra Aho Williamson said that neither of the studies told the whole story of ads targeting Hispanic-Americans. “With the growing number of companies using English-language advertising to reach Hispanic consumers, measuring such spending should be a priority,” Ms. Williamson said. “But for now, most measurement firms only provide estimates of Spanish-language ad spending.”

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Posted on: November 11th, 2007
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