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However, eMarketer senior analyst Debra Aho Williamson said that neither of the studies told the whole story of ads targeting Hispanic-Americans. “With the growing number of companies using English-language advertising to reach Hispanic consumers, measuring such spending should be a priority,” Ms. Williamson said. “But for now, most measurement firms only provide estimates of Spanish-language ad spending.”
Tagged: Spanish-languageEveryone has something to say (don’t you?): Read more quotes
Source of quote: www.emarketer.com/Article.aspx?id=1005591DELETEME!
Traducido: usando Google o Altavista/Babel Fish
Posted on:
November 11th, 2007
Traducido: usando Google o Altavista/Babel Fish
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Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising, Quotes
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