Research Shows Spanish Companies Increasingly Locating Contact Centers in Latin America

The languages spoken by contact center agents have long been a point of consideration when an organization evaluates whether or not to do business with a particular company. The same is true for the consumer as they want to speak to individuals who not only speak their language, but speak it well.

The proliferation of Spanish speaking consumers in the United States has driven many organizations to look beyond its borders to contact center providers who can better serve this demographic. Many of these companies have turned to Latin American contact centers to fulfill this need. According to new research, Latin America has also become a location of choice for Spanish companies.”*

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