Filed Under: [ Hispanic News ] [ Internet ] [ Media ] [ Press Releases ]
Tags: acculturation, AT&T, blog, circulation, DVD, Film, Hyundai, mobile, novela, telenovela, television
Knowledge is Power!
PeopleEnEspanol.com, the official website of People en Español magazine, unveiled its fresh new look today featuring original content in Spanish and English. The site, first launched in 2003, has become the premier destination for Hispanics seeking the hottest celebrity news and photos. Beginning today, the site will now have new features including: channels for news, movies, music, TV, video, photos and style; entertainment and fashion blogs and more.
In April, PeopleEnEspanol.com became a bi-lingual site providing users with exclusive breaking news in Spanish and English. The website’s traffic has grown rapidly ever since and last month it garnered nearly 10 million page views, up 218% year-over-year.
With the latest enhancements on PeopleEnEspanol.com, the website broadens its audience reach to include movie, TV and music channels where users can check out reviews of the latest films, DVDs, albums and telenovelas, along with exclusive celebrity interviews. The site will also partner with movie studios and television networks to feature exclusive trailers and behind-the-scenes interviews from upcoming films and TV programs. And all news stories on the website will now appear in Spanish and English. With just a click of a button, users can determine their language of choice to read about the hottest celebrity scoops.
Building on one of PeopleEnEspanol.com’s most popular sections, the photo channel will now feature more celebrity photo galleries — updated daily — and will also include video clips. To get caught up on the most popular scoops of the day, users can click through a live-time ranking of the top five most-read stories of each day.
New advertisers to PeopleEnEspanol.com include AT&T, with an online and mobile platform, Ford, Hyundai, Berlex, Oil of Olay, Anheuser Busch, Mexican Tourism Board and Clinique.
“With our unparalleled access to the Hispanic entertainment community, we’re now able to deliver more exclusive scoops, photos, videos and breaking news — a broader variety of daily content — to our readers with the new PeopleEnEspanol.com,” says Peter Castro, editor of People en Español. “We’re bringing our readers more of what they crave — exclusive celebrity news.”
“We are able to offer advertisers a great vehicle to reach Hispanics online at all levels of acculturation — whether in English, Spanish or both languages,” says publisher Jackie Hernandez. “PeopleEnEspanol.com is the ultimate site for cultural relevance with today’s Hispanics.”
PEOPLE en Español was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Español’s guaranteed circulation is 500,000 and reaches six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Español delivers original editorial content that captures the values, contributions and impact of today’s Hispanics in the U.S. For daily news, photos, blogs, exclusive behind-the-scenes video and celebrity scoops, visit www.peopleenespanol.com — now available in English.”*
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