Posted on: November 6th, 2007
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Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October.
Conrado is the vice-president of Global Business and Technology Marketing & Communications for Motorola. His role encompasses three of Motorola’s four primary businesses with revenues of over $17 billion: Home & Networks Mobility, Government & Public Safety, and Enterprise Mobility.
As global marketing VP, Eduardo controls the marketing for all of Motorola’s enterprise B2B products worldwide. So, naturally, I wanted to better understand his approach to thought leadership as well as how he defines success. I also wanted to learn which Web 2.0 tactics are working for his teams around the globe.”*
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