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Tagged: Baby Abuelita, book, children, DVD, outreach, parents, Spanish-language, television, Univision
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Baby Abuelita Productions will be introducing their new animated home video in the official 8th Annual Latin GRAMMY(R) Awards Gift Bags. This video features original music by Latin GRAMMY winner Joel Someillan and GRAMMY(R)-winning artist George Noriega of JOLLIPOP Entertainment. In their Gift Bag, Presenters and Performers at the awards show will receive a pair of Baby Abuelita dolls plus a VIP invitation to request an advance copy of the DVD scheduled to be released in winter 2008. Beginning on November 8 consumers can jump in on the action and register to win the first 100 copies of the DVD at www.babyabuelita.com/.
Someillan and Noriega are songwriters best known for being the clever minds behind Nick Jr.’s popular Go Diego Go theme song along with key tunes for the Dora the Explorer smash television show. They have numerous gold and platinum records that recognize their talent for adding a fresh spin on children’s entertainment. For Baby Abuelita, the dynamic duo is applying their creativity to integrate modern, catchy rhythms with traditional Latin lullabies to develop a signature sound for Baby Abuelita’s debut DVD.
“As a Latino parent, I was instantly attracted to the Baby Abuelita collection,” said Joel Someillan. “The nursery songs sung by Abuelita Rosa and Abuelito Pancho bring back special memories of my own childhood so I see it as an exciting opportunity to develop a theme song that will build this brand and help preserve beautiful Hispanic traditions for the next generation.”
Since its launch in 2005, Baby Abuelita has tripled the size of its national distribution, diversified its offerings beyond dolls to books and the highly anticipated upcoming home video, and become a highlight of multicultural initiatives at major retailers across the country. Its rapid growth and acceptance among consumers is a result of the company’s unique approach to preserving Hispanic traditions. Unlike other products, Baby Abuelita focuses on classic Spanish nursery rhymes and favorite lullabies which quickly engage children and appeal to parents who remember the tunes from their own childhood.
“We are honored to be working with such talented artists since this DVD soundtrack will help further personify the Baby Abuelita brand,” said Hilda Argilagos-Jimenez, co-founder of Baby Abuelita and mother of two. “Music is so key in Latino culture. The right signature sound will elevate the Baby Abuelita brand and make our products that much more distinctive.”
The 8th Annual Latin GRAMMY Awards, set for Nov. 8 at Mandalay Bay Events Center in Las Vegas, will be broadcast live on the Univision Network from 8 – 11 p.m. ET/PT. In addition, the broadcast also will be distributed internationally to more than 100 countries.
To learn more about Baby Abuelita, visit www.babyabuelita.com/ for more details.
About Baby Abuelita
Baby Abuelita was founded by two working moms who shared a goal to leverage traditional Spanish-language childhood songs to ensure that Hispanic heritage is preserved, passed along to the next generation and easily accessible for everyone. The growing product line is distributed nationally through major retailers such as Wal-Mart, Kmart, Target and Toys R Us or at www.babyabuelita.com/. The collection features four dolls: Abuelita Rosa, Abuelito Pancho, Baby Andrea and Baby Tita as well as an interactive sing-a-long book now sold on the Baby Abuelita website. Each 17″ plush doll (SRV of $24.99) sings a different group of songs in a voice reflective of the doll’s character at the press of its hand and comes in packaging designed to look like a rocking chair. The Sing Along with Abuelita Rosa Book (SRV of $9.99) is hardcover and has five musical buttons that play music for the song featured in the book, which appear in both Spanish and English. Visit www.babyabuelita.com/ for more information.
About The Latin Recording Academy(R)
The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.grammy.com/.
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