Can African-American Agencies Learn From Hispanic Agencies?

Where multicultural advertising is going and how can it evolve are questions that plague Hispanic, black, multicultural and urban agencies as they look towards their business growth.

Beyond the significant growth in population and influence, the growth and development of the Hispanic advertising is based largely on the language difference. Because the target audience speaks a different language, it has always been easier in the Hispanic market than the black market for clients to justify the spend and allow more creative freedom. The Hispanic advertising market continues to grow as the market grows and marketers continue to build and develop smarter and more sophisticated programs and initiatives to court an ever-more important audience whose complexity and breadth of influence in purchasing, consumption and trends can not be ignored. “*

Comments are closed.