Filed Under: [ Hispanic News ] [ Marketing ] [ Blogante Business ]
Tags: grupo gallegos, HispanicAd
Knowledge is Power!
The second annual HispanicAd.com Account Planning Excelencia (HAPE) awards were presented to 18 winners in four categories. HispanicAd.com CEO Gene Bryan, creator of the awards, handed out the honors during the luncheon at the 23rd semi-annual conference of The Association of Hispanic Advertising Agencies (AHAA) at the Crowne Plaza Times Square in New York.
The HispanicAd.com Account Planning Excelencia (HAPE) awards were designed to identify and reward the best account planning in the industry. “Our goal this year was to increase the number of entries which we did by 30 percent from 37last year to 50 this year,” says Gary Bonilla, president of the awards jury and vice president, strategic planning director with Wing Latino. “The work of planners lives in the background of advertising most of the time and the creative output ends up being the proof of our existence. HispanicAd.com is changing that with this awards program that recognizes the significance of our discipline and the growing importance of the professionals who make it happen in Hispanic agencies.” “*
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