Hispanic PR Wire Media Survey Gives Early Nod to Clinton and Giuliani

Hispanic PR Wire (HPRW), the nation’s leading and most comprehensive Hispanic press release wire service reaching U.S. Hispanic media and opinion leaders, conducted an online survey of Latino journalists to gauge media attitudes towards the upcoming election and political candidates. The results from the media survey, “The Pulse of Latino Press: A Cross-Section Survey of Targeted U.S. Hispanic Media on the 2008 Election,” indicate that Senator Hillary Clinton (Democrat) and Rudy Giuliani (Republican) are most likely to woo Latino voters. In addition, immigration was identified as the hottest issue for Hispanics in the upcoming election according to Latino media.

“As the Hispanic population continues to reach new heights and has become a major influence in the political arena, presidential candidates are proactively courting Latino voters,” said Manny Ruiz, Chairman and CEO of HispaniMark, the parent company of Hispanic PR Wire. “We can infer from the results that Hispanic community preferences and attitudes would most likely mirror the Latino media responses. Our goal is to shed light on the top priorities for Hispanic media and consumers and spark a debate among candidates and other political leaders on what is most important to the U.S. Hispanic.”

Below are the results according to the online national survey conducted by Hispanic PR Wire:

– Immigration was identified by 47% of survey respondents when asked, “What is likely to be the hottest issue for Hispanics in the upcoming election?” Other topics included the war in Iraq, the economy and healthcare with 14% each, while education received 11% of responses. Please visit www.hispanicprwire.com/ima/hottest_issue.jpg for graph.

– Overall, New Mexico Governor and Democratic hopeful Bill Richardson was identified as “the presidential candidate with the most favorable position regarding immigration” with 33% of responses. Following closely is Senator Hillary Clinton with 30% of survey respondents. While other candidates received low percentages (John McCain with 15%, Barack Obama with 10%, Rudy Giuliani with 6%, John Edwards with 5% and Mitt Romney with 1%), Republican Fred Thompson received no votes regarding having a discernable position towards immigration. Please visit www.hispanicprwire.com/ima/immigration_position.jpg for graph.

– Senator Hillary Clinton was identified by 70% of survey respondents when prompted, “Which presidential candidate from the Democratic party is likely to get the most Latino votes?” Bill Richardson received 20% of the votes with Barack Obama and John Edwards receiving 7% and 3% of votes, respectfully. Please visit www.hispanicprwire.com/ima/dems_vote.jpg for graph.

– Rudy Giuliani was identified by 59% of survey respondents when prompted, “Which presidential candidate from the Republican party is likely to get the most Latino votes?” John McCain received 31% of votes while Mitt Romney and Fred Thompson received 6% and 4% of votes, respectfully. Please visit www.hispanicprwire.com/ima/reps_vote.jpg for graph.

– When prompted what was most likely to occur first, 87% of survey respondents felt that a female president would be elected first. Nine percent indicated an African-American president would come into power first while only 4% indicated that a Hispanic president would be elected first. Please visit www.hispanicprwire.com/ima/first_president.jpg for graph. “*

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