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Posted on: November 5th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Research ] [ Blogante Business ]
Tags: children
Retailers are seeing an increase in both the cash value amount and use of gift cards among Hispanics.
According to Comdata(R) Stored Value Solutions’ (CSVS) fifth annual gift card survey, Hispanics received gift cards with the highest average value among all ethnic groups at an average balance of $71, compared to $41 for Caucasians and $60 for African-Americans. The Hispanic total was a 33 percent increase over last year.
The study also revealed that 26 percent of Hispanics surveyed report giving gift cards to children as a budgeting tool or in lieu of an allowance.”*
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