Caucus Pile-Up Benefits Hispanic Voters – La Política

The introduction of an early Nevada caucus this election cycle changes the degree of Latino political influence in the selection of the next presidential nominees.

This didn’t used to be the case.

“As recently as 2004, the Hispanic vote was really an afterthought. If there was money that was sort of leftover after everything else was accounted for, then the money was put into Spanish-language television. That to me is a sea change,” says Jim Ferrence, a longtime Nevada Democratic political media buyer and president of Paladin Advertising. “You are going to see next year in Nevada, especially in the Las Vegas market, that it is not going to be an afterthought. It is going to be just as important as NBC, ABC and CBS. Univision and Telemundo are going to be right up there with the three major networks”

The Nevada caucus will be held January 19th. The Democrats are engaged in significant Latino voter outreach efforts while the Republican efforts are decidedly more modest. For the Democrats, Latino caucus-goers are very important.”*

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