Batanga Announces Launch of Obama Campaign Profile Page

Batanga, the leading media and entertainment company reaching New Generation Latinos based in Miami, Florida, announced today presidential candidate Barack Obama has launched his own TuVoto08 profile page on MyBatanga.com. Obama’s MyBatanga.com profile page is meant to reach the young, Latino U.S. voter population through a platform that speaks to a younger, informed generation. Before the official public announcement, Obama’s My.Batanga page already has more friends than any other Hispanic portal site.

“Batangueros are socially active, bi-cultural Latinos and we reach that group better than any other website does. We strive to be relevant with the issues that are relevant to our consumers,” said Rick Marroquin, CMO of Batanga. “Because our consumer is so socially aware, we believe it is important to give back and provide them with information that is relevant in their world, as they live it. Providing access to the 2008 Presidential Election on Batanga is what the consumers want and in a voice that speaks to them and their issues.”

Barack Obama is the first presidential candidate for the 2008 race to post his profile on MyBatanga.com. Obama’s campaign is avidly seeking to reach out to Latino voters by providing interactive information about the candidate. Potential voters can find all the necessary information in English and in Spanish on MyBatanga.com. The profile page includes photos of the candidate on the campaign trail, Barack Obama’s blogs, Obama Mobile and Barack TV, and friends can chat with other Obama friends about the issues. The direct link is MyBatanga.com/barackobama.

Batanga.com reaches more bi-cultural Latinos than any other online source. Obama is the first candidate to embrace the power of the informed, Latino voter through MyBatanga.com outreach. The response to Obama’s MyBatanga.com page has been the strongest so far among Hispanic online outlets and is continuing to grow.

Batanga deftly reaches Hispanics online regardless of language preference by offering content in English and Spanish. Obama’s campaign will benefit from Batanga’s 4.5 million+ unique visitors per month and their nearly 200,000 MyBatanga members. “*

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