AT&T Announces Campaign to Support PADRES Contra El Cancer in Fight against Childhood Disease

AT&T Inc. (NYSE:T) today announced the launch of the second annual Answer Hopes Call campaign to raise awareness of childhood cancer and collect donations to support PADRES Contra El Cáncer (PADRES), a nonprofit organization committed to improving the quality of life for Latino children who are battling the disease. Throughout the six-week program, donations will be collected at more than 40 AT&T retail locations throughout the Greater Los Angeles area.

“We are extremely grateful for AT&T’s generosity and commitment to PADRES and the Latino community,” said Eva Longoria, actress and PADRES national spokeswoman. “The money raised during the campaign will help us continue supporting families coping with the devastating effects of childhood cancer.”

Cancer strikes approximately 1,500 children annually in California; nearly 50 percent of those affected are Latino. Cancer remains one of the leading causes of death among children under 15 years old and is second only to accidents in most age groups.

In addition to the fundraising campaign, AT&T will host a bone marrow drive Dec. 14 at its Huntington Park store, located at 6833 Pacific Blvd., to identify potential donors from the Latino community. An increase in Latino donors improves the possibility of matches for young Latino cancer patients.

“AT&T continually strives to support organizations such as PADRES that address vital community needs,” said Andy Shibley, vice president and general manager of AT&T’s Greater Los Angeles wireless market. “We are pleased to hold the Answer Hopes Call campaign again this year and applaud PADRES and its supporters for championing this cause, which has given hope to so many families.”

Other companies involved in the partnership include: Univision/KMEX Channel 34 and the Los Angeles Avengers, the local Arena Football League team.

During the 2006 campaign, more than $245,000 was donated to PADRES to aid in the organization’s mission. In addition, more than 200 new Latino bone marrow donors were added to the National Bone Marrow Registry.

For more information about PADRES, visit

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