Portada’s Nov/December Issue, Fresh Out With the Latest Hispanic Media Market Analysis

Portada, the premiere Hispanic media publication, just released its November/December issue (available in print and in PDF format on www.portada-online.com/). The issue contains the latest news and analysis helping Advertisers and Media Executives to reach Hispanic and Latin American consumers. Articles and Features in this issue include:

– A Guide to Hispanic Rich Content Advertising — Full House: Hispanic Real Estate Classifieds Span Print and Online — Hispanic Print Advertising Recovers during the second Half of 2007 — New Hispanic Digital Platforms — New Campaigns Targeting Hispanics via Digital and Print Media — First Annual Hispanic Digital and Print Media Conference: Key Takeaways — Say it Ain’t So: Is the Boom of Hispanic Daily Newspapers Over? — Florida: Hispanic Marketers Mine the Gold Coast

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Portada, the prime print and online (www.portada-online.com/) trade publication covering the Hispanic and Latin American Media space, recently underwent a new audit and readership study, released by the Circulation Verification Council (CVC).

The results confirm the high level of engagement with which Portada readers read the publication (circ. 10,000), its website and e-newsletters (distribution 18,000+). With a pass-along rate of 4.1, Portada’s print issue readership totals over 40,000 decision-makers in Hispanic and General market Advertising and Media. The CVC Audit and Readership Study also revealed that:

– 32.8% of readers contacted an advertiser after reading the publication. — 30.2% purchased a product or service and 50.8% introduced new ideas. — 93.9% of Portada readers agreed that: “Portada gives essential, high quality, relevant information about the Hispanic media market.” — 61% of Portada Readers are Advertising Agency/ Media Buyers — 32.8% are Presidents/CEO/CFO’s

For more information and inquiries about special 2008 advertising opportunities, please contact: Annette Fielman, Sales and Marketing at Annette@portada-online.com. “*

• Ricardo Salinas Breaks Ground for What Will Be the Most Modern Television Studio in Latin America – Mexico City
• Brazil replaces Mexico as China’s top market in Latin America and boosts its surplus as well.
• Importance of Younger Generations for 19th century U.S. Hispanics
• LatAm Immigrants Are Changing Spain, Sociologist Says
• La Voz and Al Dia, two of Kentucky’s Spanish-language newspapers, have reached an agreement to share advertising and distribution resources and some news content.
• The current global crisis will cause the number of poor people in Latin America to rise by 9 million to 189 million this year, the U.N. Economic Commission for Latin America and the Caribbean said in a report presented on Thursday.
• The leader of Wal-Mart Stores Inc.’s Latin American division, Vicente Trius, is leaving the company after having served less than five months in the position.
• Beginning with the 2009-2010 season, Terra will stream select games live throughout Latin America, in both Spanish and Portuguese
• The Associated Press on Wednesday announced changes in its Latin America and Caribbean operations, closing a service limited to Puerto Rican news within Puerto Rico while adding editors and reporters elsewhere for the expanding Spanish market in the Americas.
• Money Transfer Service to Latin America – ATMCASH launches online and over the phone money transfer service to Latin America
• Reviewed: Gringo: A Coming-of-Age in Latin America, by Chesa Boudin
• Trend Toward Smaller Families in Latin America – The number of people per household in Latin America will fall by 18 percent by 2020, according to a study released in this capital Tuesday by consulting firm Euromonitor International.
• Comments on a California Legislative Bill by a Hispanic Newspaper in 1856
• Evaporation blamed on global warming has reduced Lake Titicaca, one of the world’s highest navigable lakes, to its lowest level since 1949
• Deforestation in the Brazilian Amazon dropped nearly 46 percent from August 2008 to July 2009 — the biggest annual decline in two decades
• Martin Ortells: “The Emerging Latin American Middle Class Represents an Enormous Opportunity”
• Mike Cano named Publisher of El Latino in San Diego
• Hartford-based Hispanic newspaper Identidad Latina has named a UConn Master’s candidate “Student of the Year” in their fifth-annual Latino de Oro Awards. – Robert Cruz
• Consuls from Latin America will help with the census
• Ex-NY Post editor sues paper for racism, sexism – Sandra Guzman, a black and Puerto Rican associate editor, was terminated on Sept. 29 in retaliation for complaints about allegedly pervasive racism and sexism at the newspaper.