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Posted on: November 1st, 2007
Filed Under: [ Hispanic News ] [ Internet ] [ Marketing ] [ Media ] [ Press Releases ]
Tags: latin america, newspaper
Newsletter readers - Don't forget HispanicTIPS - Gracias, Tomás
Portada, the premiere Hispanic media publication, just released its November/December issue (available in print and in PDF format on www.portada-online.com/). The issue contains the latest news and analysis helping Advertisers and Media Executives to reach Hispanic and Latin American consumers. Articles and Features in this issue include:
– A Guide to Hispanic Rich Content Advertising — Full House: Hispanic Real Estate Classifieds Span Print and Online — Hispanic Print Advertising Recovers during the second Half of 2007 — New Hispanic Digital Platforms — New Campaigns Targeting Hispanics via Digital and Print Media — First Annual Hispanic Digital and Print Media Conference: Key Takeaways — Say it Ain’t So: Is the Boom of Hispanic Daily Newspapers Over? — Florida: Hispanic Marketers Mine the Gold Coast
To buy the current issue click here or put the following link in your browser: www.portada-online.com/productdetails.aspx?productID=2493
To subscribe to Portada, please click here: or put the following link in your browser: www.portada-online.com/subscribe.aspx
To register to free Portada newsletters, please click here or put the following link in your web browser: www.portada-online.com/newslettermng.aspx
Portada, the prime print and online (www.portada-online.com/) trade publication covering the Hispanic and Latin American Media space, recently underwent a new audit and readership study, released by the Circulation Verification Council (CVC).
The results confirm the high level of engagement with which Portada readers read the publication (circ. 10,000), its website and e-newsletters (distribution 18,000+). With a pass-along rate of 4.1, Portada’s print issue readership totals over 40,000 decision-makers in Hispanic and General market Advertising and Media. The CVC Audit and Readership Study also revealed that:
– 32.8% of readers contacted an advertiser after reading the publication. — 30.2% purchased a product or service and 50.8% introduced new ideas. — 93.9% of Portada readers agreed that: “Portada gives essential, high quality, relevant information about the Hispanic media market.” — 61% of Portada Readers are Advertising Agency/ Media Buyers — 32.8% are Presidents/CEO/CFO’s
For more information and inquiries about special 2008 advertising opportunities, please contact: Annette Fielman, Sales and Marketing at Annette@portada-online.com. “*
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