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Mediasaurus Learns Hispanic From Latino1: A Fable
Posted on: November 1st, 2007
et me tell you the story of Acme Widgets, their Hispanic agency Latino1, and Mediasaurus, the general market media AOR.
Latino1 is a full-service Hispanic agency with a strong team, reel, track record, and client roster. Mediasaurus is a large media agency conglomerate with a long list of clients. Acme Widgets is looking to sell more widgets to Hispanics and thus hired Latino1 for the creative portion of the business and kept their general market media agency Mediasaurus in charge of the media portion of the Hispanic account. “*
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising
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