Directorial Duo Aggressive Shoots and Creates Effects for Juanes’ “Me Enamora”

For Colombian mega-star Juanes, the music video directing duo Aggressive, a.k.a. Alex Topaller and Dan Shapiro, created the video for “Me Enamora,” the first single off his new album La Vida es un Ratico (Universal Music Latino). The single has skyrocketed to #1 in all Latin markets, holding its place for over 4 consecutive weeks, and tops the charts in 14+ countries worldwide. Juanes is also the featured artist for the month of October on MTV Tr3s. The music video was so successful, that at Universal’s request, Aggressive adapted elements from the video to integrate into Juanes’ live performance at the MTV Tr3S Los Premios Awards 2007, where he was the featured presenter.

This is not a conventional Latin love-story. Aggressive decided to take things to the road, having Juanes enlist dozens of uniformed highway workers to deliver his message of heartfelt love via colorful handheld digital signs. Shooting everything on green screen and doing their own visuals, Aggressive not only composited the rows upon rows of marching workers onto the dark, atmospheric highway, but also had to track Juanes’ performance footage onto hundreds of spinning, flipping, and shaking handheld blue cards. Post-wise this was a technical nightmare.”*

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