Filed Under: [ Hispanic News ] [ Marketing ] [ Politics ] [ Press Releases ] [ Election 2008 ]
Tags: Barack Obama, family, Film, latin america, novela, outreach, reggaetón, telenovela, Univision
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As part of an independent media campaign, Nueva Vista Media and MUSA Inc. have produced a web-based mini-novela series called, “Tu Voz, Tu Voto” (Your Voice, Your Vote) to promote Presidential candidate Barack Obama and motivate Latinos and young people to vote in the upcoming Presidential primaries. Inspired by the wildly popular Latin American telenovelas, the mini-novelas include three episodes that follow the political journey of the fictional Ortiz family as they engage themselves in the political process and learn about Barack Obama as the candidate for hope, unity and change. The mini-novelas are featured on the websites: www.amigosdeobama.com and www.votehope2008.org.
Tu Voz, Tu Voto will be released in its entirety in November, and will be distributed online via YouTube, and through an advertising buy on univision.com. Individual episodes of the mini-novelas will be released in the following weeks, on www.amigosdeobama.com and www.votehope2008.org. The mini-novelas are part of the “Como Se Dice…Como Se Llama (Obama, Obama)” media campaign that was launched by Nueva Vista Media in June. The campaign featured a website and reggaetón song.
The media campaign was created to fill a void in media outreach to Latinos. “We are using creative media to introduce Barack Obama to Latinos and communicate a positive message about his leadership on pertinent issues. We believe that the mini-novelas will engage, entertain, and most importantly, encourage minority groups to register to vote and support Senator Obama,” said Miguel Orozco of Nueva Vista Media, Inc.
Since its launch, www.amigosdeobama.com has attracted hundreds of thousands of hits and has expanded its outreach efforts to work with Vote Hope of California and other grassroot organizations. Over 13 million eligible Latino voters live in states with primary elections on or before February 5th. The website’s goal is to be an online resource for Latinos in key primary states where Latinos could represent the swing vote.
Amigos de Obama is inspired by Barack Obama, but not funded by the Obama for America Presidential Campaign.
About Nueva Vista Media, Inc.
Nueva Vista Media collaborates with MUSA Films, Inc. to create integrated media campaigns and produce films that teach Latinos how to navigate through educational, financial and health systems in the U.S.”*
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