IBM targets Hispanic small business owners, families - Hispanic MPR

During IBM’s recent seventh annual La Familia Technology Week, the company reached out to Hispanic business owners with a free toolkit for small businesses promoted to spur economic development and job growth. La Familia Technology Week is a national public awareness campaign designed to inform Hispanics of the value of science and technology to access educational, employment and entrepreneurial resources.

As part of the program, IBM planned to expand its ¡TradúceloAhora! grant program to over 200 schools and non-profit organization in North America and Latin America. The idea behind the program is to enhance communication between Spanish-only speaking families and school and other officials who speak English. IBM also planned to donate Reading Companion, an interactive web-based technology designed to improve literacy skills, to Hispanic populations.”*

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