MultiCultClassics: Essay 4638 – Laura Martinez, Ad Age’s Big Tent and the Association of Hispanic Advertising Agencies (I think we are getting close to a plot-line for a new telenovela)

Among the more spirited writers under The Big Tent is Laura Martinez, whose credits include founder and editor-in-chief for Marketing y Medios magazine, which was the premier source for news and opinions on Hispanic marketing before conglomerate VNU made the asinine decision to fold the publication. Then and now, Martinez has never hesitated to state her positions with insight, wit and the subtlety of a sledgehammer blow to the temple.

Martinez recently pondered why Hispanic TV programming isn’t as good as Hispanic advertising, prompting a flood of reactions. To read the original piece and comments, click on the essay title above.

The Martinez post irked the Association of Hispanic Advertising Agencies Board of Directors, who fired a nasty letter to Ad Age editor Scott Donaton. The letter appears below, followed by a MultiCultClassics response.”*

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