Aetna Offers New Spanish-Language Website

Just in time for open enrollment season, a new Spanish-language website from Aetna (NYSE: AET) is making it easier for many Hispanic consumers to learn about Aetna’s broad range of products, services and network of providers. Aetna.com en Espanol also provides general information and tips about health benefits to help Hispanics choose benefits plans that best serve them and their families.

“More than 32 million U.S. residents speak Spanish at home,(1) and many Hispanics prefer to receive information about health benefits in Spanish,” says Raymond Arroyo, Aetna’s chief diversity officer. “Aetna.com en Espanol gives Spanish-speaking consumers the option of accessing information, tools and services in the language with which they are most comfortable – whether that’s Spanish, English or both — so they can make informed decisions and keep themselves and their families physically and financially healthy.”

The new site includes information on health care basics, health and wellness, products and plans, and health tools. The site also includes a glossary of common medical and health insurance terms. It is written in everyday language to help members understand plan materials and descriptions. The site also has information on disease management programs and suggested questions consumers can ask their health care providers to help make health care visits more productive and positive. More information and forms will become available on the site over time.

Through the site members can also access the English-version of Aetna Navigator(TM), Aetna’s password-protected member website, where they can compare evidence-based hospital outcomes or look up claim and other member-specific information. They can also download claims forms and use DocFind(R) to find participating doctors and hospitals, including those who speak Spanish.

“The new Spanish-language website is one of the ways Aetna is empowering Hispanics with clear information to help them more effectively navigate the health care system,” Arroyo says. For example, medical and dental plan summaries and other materials are currently available in Spanish, and Aetna is recruiting multilingual participating providers and sales and service staff. In addition, Aetna and the Financial Planning Association recently launched two new health benefits resources for Hispanics — PlanifiqueParaSuSalud.com and Guia de Beneficios de Salud Para Dummies. The site and guide extend Aetna’s Plan for Your Health public education campaign to help Spanish-speaking Americans make smart health benefits and financial planning decisions throughout their lives.

Arroyo says Aetna is increasing outreach and service to Hispanic members in other ways as well, including providing new culturally based products and working with local organizations and investing volunteer and financial resources to improve the lives of Hispanics.

For more information, visit www.Aetna.com/espanol.

About Aetna

Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 36.4 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, government-sponsored plans and expatriates. www.aetna.com
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