Zucker says Apple deal rotten - NBC U says iTunes revenues meager

NBC U topper Jeff Zucker warned that new digital business models were turning media revenues “from dollars into pennies” and revealed NBC U booked just $15 million in revenue during the last year of its deal with Apple’s iTunes.

Interviewed by The New Yorker’s Ken Auletta at a benefit for Syracuse University, Zucker described the impasse that led to NBC U’s decision not to renew its current iTunes deal, which expires in December.

NBC U wanted to experiment with higher pricing for one hit show such as “Heroes” by raising the price from Apple’s standard $1.99 to $2.99 on an experimental basis.”*

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