Robb Walsh Visits the First Taco Bell in Monterrey, Mexico

Studying the menu above the counter of the new Taco Bell in the Plaza Bella Mall in Monterrey, Mexico, I am drawing a blank. What the hell’s a tambache? And what’s a tacostada? Then, thanks to the photos, I start to puzzle it out.

A flour tortilla folded around a tostada and a ground beef filling is a called a Crunchwrap Supreme at Taco Bell in the U.S. “Tambache” is the made-up name Taco Bell has given it in Mexico. And since rigid fried tortillas like the ones Taco Bell uses for its tacos are called tostadas in Mexico, Taco Bell changed the name of their signature item from a taco to a tacostada to avoid getting into that whole “what is a taco” debate with the Mexicans. Hmm… so shouldn’t they rename the chain Tacostada Bell in Mexico?”*

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