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LATV Tries Texting on TV
Tagged: bilingual, LATV, mobile
LATV, the Hispanic-focused bilingual network carried as a digital multicast channel by Post-Newsweek stations and others, is experimenting with text-to-screen technology developed by Seattle-based Blue Frog Media.
LATV is using Impulse, which Blue Frog describes as an “Adobe Flash-based overlay service,” to allow viewers to send SMS text messages from their mobile phones that are then displayed as an on-screen graphic. The network has rolled out Impulse on two of its most popular programs, Videos Por Favor and Videos a la Cart, which air weekdays from 4-6 p.m. PT, enabling viewers to “chat” or otherwise comment on the programming via texting.”*
*From: www.broadcastingcable.com/article/CA6494971.htmlDELETEME!
Traducido: usando Google o Altavista/Babel Fish
Posted on:
October 29th, 2007
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Media
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