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LATV Tries Texting on TV

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Posted on: October 29th, 2007
Filed Under: Blogante Business, Hispanic News, Media
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“, the Hispanic-focused network carried as a digital multicast channel by Post-Newsweek stations and others, is experimenting with text-to-screen technology developed by Seattle-based Blue Frog Media.

is using Impulse, which Blue Frog describes as an “Adobe Flash-based overlay service,” to allow viewers to send SMS text messages from their phones that are then displayed as an on-screen graphic. The network has rolled out Impulse on two of its most popular programs, Videos Por Favor and Videos a la Cart, which air weekdays from 4-6 p.m. PT, enabling viewers to “chat” or otherwise comment on the programming via texting.”*

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