Goodwill’s New Look: Cheap Can Also Be Chic – Nonprofit Uses Blog, YouTube to Recast Its Image

Like other fashion bloggers, Em Hall dispenses advice on matters such as the appropriate cut for ankle boots, pairing floral patterns with polka dots and how to wear a three-piece suit.

The twist? Many of her sartorial suggestions and inspiration come from Goodwill

The Washington chapter of the international nonprofit organization has launched a campaign to recast itself as a source of vintage and high-end fashion in an attempt to expand its customer base to young, professional women. It has hired Hall to blog about stylish merchandise found in its stores and uploaded a video of its annual fashion show to YouTube. Its new eBay store has featured a fur stole and beaded evening gown by Oleg Cassini, who designed clothes for Jacqueline Kennedy.”*

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