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Ford Calls on Singer (Juanes) to Sell Sync to Hispanics

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In case you need yet another thing to do while driving, Ford Motor Co. last week announced a feature called Sync that gives you the power to control your phone and MP3 player inside your car using voice commands.

Or, more specifically, Latin recording artist Juanes announced it. Thanks to a deal brokered by William Morris, the automaker will be partnering with the top-selling all-Spanish-language musician to hype the voice-activated system, which responds to commands in English, French and, of course, Spanish.”*

*From: adage.com
Traducido: usando Google o Altavista/Babel Fish
Posted on: October 29th, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising
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