Bloggers step up in brand-name search results
Tagged: blog, RSSPosted on: October 29th, 2007
Concerned about what your customers say about you online? Well, you should be.
You probably think you have your bases covered by allowing product reviews and client testimonials through your Web site, but the truth is that the blogosphere can make (or break) you as a company if Google includes a customer’s blog post in the SERPs (search engine results pages).
Prominently positioned customer blog posts in the SERPs that either love you or hate you can be more powerful than product reviews for several reasons, the most obvious one being that many blogs act as word-of-mouth advertising when things go right–and when they go wrong.”*
Curation from Tomás
Filed Under: 1. Hispanic News
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