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Houston advertising agency López Negrete Communications is going Hollywood.
Tagged: California, DVD, Hollywood, Houston, Los Angeles, TexasPosted on: October 26th, 2007“The firm specializing in Hispanic marketing recently won a contract with NBC Universal to promote its theatrical releases and its home entertainment, or DVD, business.
“It puts us smack dab in the middle of the entertainment business,” said Alex López Negrete, the company’s president and chief executive officer. “I think the whole entertainment industry is waking up big time to the power of Latinos.”"*
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Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising
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